Sacramento entrepreneur · Chinese and Vietnamese American
Hieu Tai Tran
Founder and owner, SF Supermarket (Shun Fat Supermarket)
Built a Sacramento-based Asian supermarket chain with stores from California to Texas and Oregon.
Hieu Tai Tran, a Chinese Vietnamese entrepreneur, is the founder and owner of SF Supermarket, also known as Shun Fat Supermarket, an Asian grocery chain headquartered in Sacramento. In the Sacramento area it runs stores on Mack Road, 65th Street and South Land Park Drive, and on Sunrise Boulevard in Rancho Cordova.
By the numbers
The data
SF Supermarket stores by state
Source: Wikipedia (Shun Fat Supermarket) store list, plus West Covina (Asian Journal, 2022). The company infobox counts 21.
The story of Hieu Tai Tran
Tran started the chain in the mid-1990s with a store in Monterey Park. In 2005 SF opened a 105,000-square-foot megastore in Westminster, and in June 2013 a Dallas superstore, its first in Texas.
The chain reached Portland, Oregon, in June 2019 with its 15th store and opened in West Covina in September 2022, a grand opening led by Tran himself. The company now counts about 21 stores in California, Nevada, Oregon and Texas.
Milestones
- Mid-1990sFirst store opens in Monterey Park.
- 2005105,000-square-foot Westminster megastore.
- 2013Dallas superstore, first in Texas (June).
- 2017Monterey Park and Rowland Heights stores sold.
- 2019Portland store, the 15th (June).
- 2022West Covina grand opening (Sept. 1).
Companies and ventures
Lessons for business builders
- Serve a community’s tastes first; a loyal base carries a chain into new states.
- Large-format stores can anchor whole shopping centers.
- Prune as you grow: selling stores is part of building a chain.
Sources
Figures marked firm-reported come from the company; all others from the sources above, checked November 2026.
